Marketing Your Organization's Services

Description

Explaining the role of marketing in achieving an organization's goals and in increasing demand for services. It discusses key marketing principles and strategic questions that managers should consider when deciding whether to embark on a marketing program. It suggests steps for laying the groundwork for a comprehensive marketing program with a marketing team and deciding where to focus marketing efforts.

Remote Size

141.1 kB

Remote Content type

application/pdf

Remote Modification Date

Fri, 02 Dec 2005 20:30:21 GMT